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NOW AVAILABLE WORLDWIDE!

The world of automotive design knows the name of Paolo Martin, who is, no doubt, one of Italy’s design greats. Not only has he designed some of the most important milestone cars from the 1960s and 1970s, such as the Fiat 130 Coupé, the Lancia Beta Montecarlo and the Ferrari Modulo, but he has also been the creative mind behind several landmark motorcycle and scooter designs for Benelli, Gilera, Moto Guzzi and Piaggio, as well as several beautiful boats, industrial products, and even a typewriter. One of Italy’s most prolific designers, Paolo Martin writes about his life, his designs, his thinking, and his design philosophy in Paolo Martin: Visions in Design.

• One of the world’s leading and highly influential automobile designers since the last half century
• First time a book that features all designs by Martin; including cars, two-wheelers, boats, industrial designs, and household products
• Features the design process and thinking behind cars like the Fiat 130 Coupe, the Peugeot 104, the Lancia Beta Montecarlo, and the Rolls-Royce Camargue
• Including several legendary concept cars such as the Pininfarina Dino Berlinetta Competition, the BMC 1800 Aerodynamica and the Ferrari Modulo
• Also, motorcycles and scooters such as the Moto Guzzi 850 Le Mans, the Benelli 350 Sport and the 750/6 and the Gilera GSA 50
• Page Size 219mm x 304mm
• 304 pages
• 1,167 images
• Hard cover with dust jacket

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Auto&Design
December 2023

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Classic & Sports Car
August 2023

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VeloceToday.com Review
by Pete Vack
February, 2023



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Bulletin of the Motorworld Review
by Jürgen Lewandowski
March, 2023



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English Translation:
Paolo Martin – Visions in Design
Anyone who believes that Messrs. Pininfarina, Bertone or Zagato were designers themselves is quite wrong – they were entrepreneurs who employed fantastic designers with excellent taste and marketed and sold their designs under their names. Giorgetto Giuriaro worked for Bertone before becoming self-employed, and was succeeded by Marcello Gandini. Ercole Spada created most of the Zagato bodies – and Paolo Martin was the good (and humble) spirit at Carrozzeria Pininfarina in the late 1960s. Born in Turin in 1943, Paolo Martin learned his trade from Giovanni Michelotti in 1960, then went to Nuccio Bertone for a year in 1965 and then showed his skills at Pininfarina – models like the legendary Ferrari Dino Berlinetta (from which the Dino 206 GT should crystallize), the Fiat Dino Ginevra, the futuristic Ferrari 512 Modulo or the Rolls-Royce Camargue should emerge in the next few years. After that, Martin only worked for Carrozzeria Ghia for a year – then he went into business for himself and created a number of other great designs. For example, the 130 Coupé for Fiat, the Beta Montecarlo Coupé for Lancia, the 104 for Peugeot and, in 1972, a futuristic version of the avant-garde NSU RO 80. But he also drew numerous motorcycles and scooters for Benelli, Gilera, Moto Guzzi and Piaggio – as well as motor boats and even a typewriter. There is no doubt that Paolo Martin is one of the underestimated "greats" in his field and it is good to know that a lavishly illustrated volume about the visionary Paolo Martin has now been published by Dalton Watson in collaboration with Gautam Sen.

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Classic & Sports Car Review
April, 2023



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Classic Cars Review
March, 2023


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